Creative Director
Creative lead at one of the world’s most recognised electronic music and cultural platforms. Together with a close team, responsible for the overall creative vision and strategic direction across festival, events, merchandise, partnerships, label, and brand — from the first idea through to what people experience on the ground. Over the past decade, helped grow Dekmantel from a young festival organisation into an internationally recognised cultural institution: a flagship festival (60,000+ capacity), a year-round event programme with multiple festivals across the globe, a global club tour, a record label, and a merchandise operation.
Music Curation
Led the artistic programming across all Dekmantel events and international editions, working closely with a dedicated artist production team. Together, we curated lineups, built long-lasting relationships with artists and agencies, and helped shape careers along the way — always with a focus on balancing underground credibility with global reach, protecting the core of Dekmantel’s curatorial expectancy up to further evolving the brand identity visually and sonically.
Brand Partnerships & Commercial Strategy
Identified, developed, closed, and delivered strategic brand collaborations together with internal and external stakeholders — aligning commercial partners with Dekmantel’s cultural positioning while protecting artistic integrity. The best partnerships came from genuine alignment: shared values, mutual respect, and a willingness to build a shared vision with long-term execution. Managed the full lifecycle from pitch and concept through to on-site activation and evaluation.
Experience Design & Production
Oversaw the conceptualisation and realisation of large-scale cultural experiences — site design, spatial programming, sound system architecture, and the integration of visual arts, film, and performance into the event framework. Worked alongside architects, designers, sound engineers and artists to create environments that set the standard for the European festival landscape.
Cross-functional Leadership & Budget Management
Led the entire creative side of Dekmantel as part of the management team — overseeing the talent booking team, communications, merchandising, label operations, and new business development. Managed multi-million euro budgets across multiple streams including programming, production, partnerships, and merchandise. Brought together cross-functional teams across creative, commercial, and operational disciplines to deliver on a shared strategic vision.
Selection of Curated Work